Turn the experience on.
See the difference.
Matched ON/OFF PageSpeed lab snapshots. These are scores, not live shopper outcomes.
See each site’s resultAcross 23 measured stores, the ASC conversion-event rate was 262.6% higher in the Active audience: 3.05% versus 0.84%. ASC is the total count of forms, texts, chats, and mobile click-to-calls; the rates compare those totals against each audience’s user count.
Observed audience comparison, not a randomized test. Total events are not unique converters or proof that SpeedLayer caused the difference.
Two different lenses, one useful conversation: independent mobile speed snapshots and observed shopper-action signals. We keep them separate, because that is how good decisions get made.
Matched ON/OFF PageSpeed lab snapshots. These are scores, not live shopper outcomes.
See each site’s resultASC totals count forms, texts, chats, and mobile click-to-calls. Audience sizes differ, so the comparison divides each audience’s event total by its user count. This is an observed association, not a causal lift.
Read the methodologyFind a rooftop, open its evidence, and follow the original source. No average can stand in for your store.
These properties do not qualify for the observed GA4 comparison. We are not ranking them as underperformers. Here is the precise next measurement step.
A decision to stay deserves evidence you can inspect, not a magic percentage.
Open the source workbookASC is the total event count for forms, texts, chats, and mobile click-to-calls. These totals are not unique people, leads, sales, revenue, or return on investment. The displayed ASC event rate divides each audience’s total ASC events by its deduplicated users; the percentage increase compares those two rates, not the raw event counts.
Before retiring the experience across the group, review each property’s evidence, repair the missing signals, and agree on a clean next measurement window.
Start with your store